Hi, I'm Henoch.
Automation & AI Consultant
I'm a German automation and AI engineer working between Spain and France. I build systems that quietly do the repetitive work — answering messages, taking bookings, filing paperwork — so small businesses can stay focused on their customers.
My obsession with automation started young: I was the kid watching YouTube videos about shortcuts, tricks and hacks to squeeze more out of every tool. That never stopped — I just pointed it at real businesses. Today I do for restaurants, cider houses and local operators what I used to do for my own workflows: take the boring, repetitive part off their plate so the people can do the creative, human part that machines can't.
I work in: German (native), Spanish (fluent), English (fluent), French
What that looks like in practice
A few systems I've built and shipped:
- 1A Madrid restaurant whose WhatsApp answers questions and books real tables on its own, 24/7.
- 2A Basque cider house with a trilingual website and an internal reservation agenda that replaced pen and paper.
- 3An equestrian event platform that streamed its first paid live broadcast end to end.
My Philosophy
Pragmatic:
Solutions that work today, not perfect theories.
Appropriate Technology:
I use what you need, not what's trendy.
Education:
I don't believe in black boxes. I teach you how to use what I build.
How working together goes
Audit
We find where your time and money are leaking.
Build
I build the system around your real workflow.
Teach
I show you how it works — no black boxes.
You own it
The system, the accounts and the keys are yours. No lock-in.